Warby Parker Opens at Perkins Rowe

BATON ROUGE, LA (April 3, 2026)– Perkins Rowe announced today that the eyewear brand, Warby Parker, has opened to the public and will celebrate their Grand Opening on Saturday, April 4. The store occupies 1,894 sqft of 2nd generation space at 10156 Perkins Rowe, Suite 130. This is the first Baton Rouge location.

Warby Parker was founded in 2010 by four business students who saw that glasses were far too expensive for most people. By designing eyewear in-house and selling directly to customers, the company set out to offer stylish, high-quality prescription glasses at a fraction of traditional retail prices. From its start online, Warby Parker has grown into a major eyewear brand with both online and physical retail presence, all while maintaining its mission to make buying eyewear simple, fun, and affordable. The company also gives a pair of glasses to someone in need for every pair sold through its Buy a Pair, Give a Pair program.

“We’re thrilled to welcome Warby Parker to Perkins Rowe and celebrate their first Baton Rouge location,” says Bryan LeBlanc, General Manager. “They bring a fresh, accessible approach to eyewear that we know our community will love.”

For more information on Warby Parker, please visit their website.

For more information, please connect with us on Facebook or visit our website.

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About Perkins Rowe

Baton Rouge’s premier mixed-use destination, Perkins Rowe blends shopping, dining, entertainment, office, residential and grocery in a pedestrian-friendly environment that appeals to both regional tourists and local residents. Perkins Rowe features 375,000 square feet of retail space, including anchors Barnes & Noble, Cinemark, CVS, and The Fresh Market; 135,000 square

feet of office space; and more than 306 multi-family units. For more information, visit www.perkinsrowe.com or connect with us on Facebook and Instagram.

About Warby Parker

Warby Parker offers everything you need for happier eyes at a price that leaves you with money in your pocket, from designer-quality glasses and contacts to eye exams and vision tests, and you can meet us online, at our stores, or even in your home. Wherever and whenever you need it, we’re there to make exceptional vision care simple and accessible. (Delightful, too.)

For every pair sold, a pair of glasses is distributed to someone in need through our Buy a Pair, Give a Pair program.