Sweet Baton Rouge® 5th Annual Ultimate Tailgate

BATON ROUGE, LA (June 26, 2023) – Sweet Baton Rouge® is thrilled to announce the return of our highly anticipated 5th Annual Ultimate Tailgate, taking place on August 19th from 12PM to 5PM at Perkins Rowe. This year, we are bringing the event back to where it all began, as the Ultimate Tailgate’s inaugural market was held at Perkins Rowe in 2019. We can’t wait to celebrate this milestone with you!

We will have 2 Domestic 1 Import playing all of your favorite tailgate tunes. Baton Rouge Family Fun will also be joining us with a table for kids to kraft while attending Ultimate Tailgate.

At Ultimate Tailgate and all past local events hosted by Sweet Baton Rouge®, we have always prioritized creating a strong local Louisiana community, providing a platform for others to support and shop local goods. Our gameday themed market showcases a wide range of locally made goods, local boutiques, and much more. By participating as a vendor, you will not only gain exposure for your business, but also contribute to the growth and success of the local business community. If you’re a boutique or local vendor, apply here.

Not only will we have amazing vendors, but this event will host its’ 2nd Corn Hole Tournament & our 1st Annual Jambalaya Cookoff. Both are FREE to sign up with listings going live July 1st, 2023 and sponsored by Visit Baton Rouge. Jordan Basham with @wheretogeaux225 is coordinating the Jambalaya Cookoff and drink stations. Judges will include Eat the Boot Podcast Team, patrons of the event, and you! You will be able to purchase a Jambalaya Food ticket for $6 and all money from the food tickets are going back to Thrive Academy as they are our charity arm for this event! Locals Supporting Locals.

For more information or to RSVP, please visit our Facebook Event page or learn more about the Ultimate Tailgate at Perkins Rowe.


About Sweet Baton Rouge

Sweet Baton Rouge® is a locally woman owned business and community driven, nestled in the Capital City currently in Mid City, that makes unique Louisiana lifestyle t-shirts and accessories that are locally designed and printed with comfort and quality in mind. Here you’ll find apparel to wear so you can show your love for Louisiana wherever you geaux! While the company started with apparel focused on our love for the Tigers and gameday, we knew there was so much more to love in Louisiana like crawfish, tailgating, Steel Magnolias obsessed, festivals, Mardi Gras and everything local! Today, our t-shirts are not just about football, but about ALL of the things we love about our city and the wonderful Bayou State.