To that end, Perkins Rowe gathers two types of information about You:
1) data that Users provide through optional, voluntary registration on Our Web Site, and
2) data that Perkins Rowe gathers through aggregated tracking, mainly by tallying Web pages that are viewed by Users throughout Our Web Site.
How Does Perkins Rowe Collect Information?
Optional Registration; We collect information by specifically requesting it from You. Generally, this occurs when You register at the Web Site or request information or a service. Usually, We and Our business partners use Your information to operate the Web Site and to deliver services. Perkins Rowe also uses Your information to inform You about other products and/or services available from Perkins Rowe and Perkins Rowe-affiliates.
Use of Tracking Use of Internet Protocol (“IP”) Addresses:
An IP address is a unique number that is automatically assigned to Your computer whenever You are surfing the Internet so that Your computer can be identified by the main computers, known as “web servers,” that “serve up” web pages. This allows Us to identify and gather general information and data about You, such as the Web Pages You view.
Perkins Rowe collects IP addresses for the purposes of: helping Us diagnose problems with Our main computers, for system administration, to report aggregated information to Our business partners, and to audit the use of Our Web Site. When Users request Web pages from Our Web Site, Our Web servers log the User’s IP address. We do not normally link IP addresses to anything personally identifiable, which means that a User’s session will be logged, but the User will remain anonymous to Us. For example, We collect and/or track the home server domain name, the type of computer, and the type of Web browser used by You to access this Web Site. Such collection and tracking information is gathered by Us as You navigate through this Web Site, and shall be used by Us for Our business purposes only.
By showing how and when Users use the Web Site, cookies help Us see which areas of the Web Site are popular and which are not. Many improvements and updates to the Web Site are based on such data as total number of visitors and pages viewed. This information is most easily tracked with cookies.
You may occasionally get cookies from Our business partners. Perkins Rowe and/or Perkins Rowe-affiliates do not control these cookies. The use of advertising cookies sent by such third-party Web servers is standard in the Internet industry.
With Whom Does Perkins Rowe Share Information?
As a general rule, Perkins Rowe will not disclose any specific personal information that You submit to Us about You (“Personal Information”) in a manner that connects You with the Personal Information, except when We have Your permission or under special circumstances, such as when We believe in good faith that the law requires it or under the circumstances described below. The following describes some of the ways that Your Personal Information may be disclosed.
Business Partners & Sponsors: Perkins Rowe may disclose some or all of Your Personal Information to business partners or sponsors, but this use will be specifically described to You prior to data collection or prior to transferring the data. Many promotions offer opportunities to request additional information from sponsors. By requesting more information, You give Perkins Rowe permission to transfer Your Personal Information to the sponsor so they can fulfill Your request. In many instances, only Your e-mail address will be shared. If more Personal Information will be shared with the sponsor, You will be notified prior to the transfer.
Third Party & Aggregate Data: From time to time, You may be offered the opportunity to receive materials or special offers from third parties. If You opt to receive information from these third parties, Perkins Rowe will (with Your permission) share Your name and e-mail address with such third parties. Under confidentiality agreements, Perkins Rowe may match Personal Information with third party data. Also, Perkins Rowe may keep track of what portions of the Web Site Users are visiting and other User statistics, and aggregate this information to help Us create a better experience for Users of Our Web Site. This is all done without knowing Your name or other Personal Information in order to describe Our viewers and services to prospective partners, advertisers, and other third parties, and for other lawful purposes.
How Can You Control The Usage Of Information?
In case You change Your mind or some Personal Information changes (such as Your zip code or e-mail address), We will try to provide a way to correct, update or remove the Personal Information that You give us. We also give You the opportunity to control the communications We direct to You. If a User wishes to update Personal Information or objects to any usage provided herein for any reason, he/she may e-mail the requested change to: firstname.lastname@example.org
What Happens When You Link To A Third Party Site?
You should be aware that when You are on Perkins Rowe’s and/or Perkins Rowe-affiliates’ website, You can hyperlink, or be directed to, other Web sites that are beyond Our control and/or outside Our service. For example, if You “click” on a banner advertisement or a Perkins Rowe search result, the “click” may transfer You off Our Web Site. These other Web sites may include sites of advertisers, sponsors, and partners that may use Our and/or Perkins Rowe-affiliates’ logo as part of a co-branding agreement. These other Web sites may send their own cookies to Users, collect data, or solicit Information.
Please keep in mind that whenever You give out information on-line (for example, via message boards or forums) that information can be collected and used by people You do not know. While Perkins Rowe and Perkins Rowe-affiliates strive to protect Users’ information and privacy, We cannot guarantee the security of any information. You disclose on-line, and You disclose such information at Your own risk.
Is Information Secure From Others Using The Perkins Rowe Web Site?
The security of all information associated with Our Users is an important concern to Us. We exercise care in providing secure transmission of Your information from Your computer to Our servers. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while We strive to protect Your information, Perkins Rowe and Perkins Rowe-affiliates can’t ensure or warrant the security of any information You transmit to Us or from Our on-line products or services, and You do so at Your own risk. Once We receive Your transmission, Perkins Rowe uses industry standard efforts to safeguard the confidentiality of Your information, such as firewalls and Secure Socket Layers (SSL). However, “perfect security” does not exist on the Internet.