Erinn Sala
Marketing Manager, Perkins Rowe


BATON ROUGE, Louisiana {Mar. 5, 2018) – Perkins Rowe is set to embark on the property’s first major redevelopment since opening nearly 11 years ago. The multi-million dollar investment will begin later this year and include a variety of projects across the entirety of the property, which encompasses 874,000 square feet of retail, office, multi-family and F&B.

“Lots of thought, anticipation and planning have gone into what we are now ready to unveil,” stated Tommy Miller, Managing Director and Chief Investment Officer. “The result will not only modernize and beautify Perkins Rowe but it will also make us better able to satisfy our commitment to the local community and the arts.”

One of the most notable aspects of the work will take place in Magnolia Park on the east side of the property next to Anthropologie, Paris Parker, Sur La Table and J.Crew. Activating Magnolia Park will include the addition of a building focused on innovative food & beverage concepts, an activated public space with gathering areas and game venues and plans to make this area more vibrant. The soon-to-be-complete Picardy Avenue Extension project will offer direct access to this segment of Perkins Rowe.

Other enhancements will include a renovation of the main Town Square, including a bandstand, water feature and new seating areas, and the addition of murals by local artists throughout the property. Additional storefronts will be added to East Market Street with fresh new facades perfect for service-oriented tenants. Visitors will also enjoy a more welcoming parking garage and updates to the directional signage.

Perkins Rowe is celebrating the announcement of the redevelopments by hosting an inaugural Food Truck Round Up at the Rowe on Friday, March 9 from 6 – 8pm. For more information visit

For leasing inquiries please contact Daniel Goldware at or 225-767-2001.


About Perkins Rowe.
Baton Rouge’s premier mixed-use destination, Perkins Rowe blends shopping, dining, entertainment, office, residential and grocery in a pedestrian-friendly environment that appeals to both regional tourists and local residents. Perkins Rowe features 375,000 square feet of retail space, including anchors Barnes & Noble, Cinemark, CVS, The Fresh Market and LA Fitness; 135,000 square feet of office space; and more than 306 multi-family units with an additional 340 units under construction. For more information, visit or connect with us on Facebook and Instagram.

About Trademark Property Co.

Trademark Property Co. is an operator, investor and developer of award-winning, mixed-use town centers, specialty, community, power centers and enclosed regional malls. Having celebrated its 25th anniversary in 2017, Fort Worth, Texas-based Trademark has invested in or developed more than 11.8 million square feet of retail and mixed-use assets worth more than $2.5 billion. Trademark’s experienced team of 120 employees is responsible for approximately 6.6 million square feet of retail and mixed-use projects currently in operation or development/redevelopment, including: Alliance Town Center (Fort Worth, Texas), Burr Ridge Village Center (Chicago, Illinois), Glades Plaza (Boca Raton, Florida), Hillside Village (Cedar Hill, Texas), La Palmera (Corpus Christi, Texas), Market Street Flowood (Flowood, Mississippi), Market Street – The Woodlands (The Woodlands, Texas), First Street Napa (Napa, California), Perkins Rowe (Baton Rouge, Louisiana), Rice Village (Houston, Texas), Saddle Creek (Germantown, Tennessee), Victory Park (Dallas, Texas), Watters Creek (Allen, Texas), Waterside (Fort Worth, Texas), and WestBend (Fort Worth, Texas). For more information, visit or interact on Facebook, Twitter and Instagram.

You’ve heard of Aveda and it’s global reputation for stellar (and environmentally friendly) hair, skin and body care, but did you know we have a local Aveda salon right here in Perkins Rowe? We sat down with Christina, the manager of Paris Parker to get the story on all things Aveda and beauty.

What do you want customers to know about your store?

We are totally focused on our guests—we work to deliver an exceptional experience every single time. Our whole team is willing to go that extra mile to make sure guests leave feeling beautiful, inside and out. And we’ve got the awards to back it up—we’ve been named the Best Hair Salon by 225 Magazine four times, and Elle Magazine named us as one of the top 100 salons in America (you can check out all of our awards here!).

Paris Parker is unique in that we are both a family owned business and a part of a larger organization with a beautiful set of standards. Our team is always learning, evolving and keeping up the trends—you can sit in any chair here and know your stylist has gone through extensive training and put a lot of time and love into their craft.

What’s your favorite aspect of being at Perkins Rowe?

I love the sense of community we have at Perkins Rowe. From all the amazing businesses, to the fabulous residents and the shoppers, there are good vibes all around. It is truly a one-stop-shop for all your shopping, creative and beauty needs—whether you want groceries, books, a killer new look, a movie or drinks with a friend, it’s the perfect place to be.

What Paris Parker products and services are trending right now?

Color services are always trending, and now that we are deep into fall, people are going for the rich, warm tones of the season. Guests are also loving lash extensions right now (we’ve heard them described as “LIFE CHANGING” quite a few times)—these extensions look gorgeous on everyone and reduce your get ready time in the morning because your eyes will pop on their own. And people absolutely cannot get enough of Aveda’s new Texture Tonic spray. It’s the go-to to get those coveted beachy waves, and it’s made with Epsom salts and sugar, which keeps hair from drying out.

What are your current sales and promotions?

  • New to the salon? Here’s $20 toward your first service.
  • Already love us? Share the love with a friend! You’ll get a $25 gift, and they’ll get $20 toward their first service.
  • Doing some holiday shopping? Get a $20 Aveda gift when you buy a $100 gift card. Plus, we have a ton of other holiday offers (find them all here!), and we have pre-wrapped Holiday Gift Sets full of Aveda goodies to make your Christmas shopping a breeze. Holiday promotions expire 12/24/17.

What’s your elevator pitch to customers?

We are here for all your beauty needs. Whether you are looking for skin, body, hair care or makeup, you are in good hands (literally) with our expertly trained stylists and high quality Aveda products. We can’t wait to make your day!

Ready to book your appointment? You can book it online here. You can also visit us at, and follow us on Facebook and Instagram.